In the funeral industry, families typically choose products and services based on several key factors when shopping online:

1. Personalized Monuments and Headstones:

• Many families opt for personalized headstones and monuments to reflect the personality, values, or interests of the deceased. Custom engravings, specific religious symbols, or images like animals and landscapes are often requested.

2. Durable and Quality Materials:

• Granite is the most sought-after material for headstones and memorials due to its durability, weather resistance, and long-lasting qualities. Families also choose materials like marble, bronze, or stainless steel for their aesthetic finishes.

3. Convenience of Online Shopping:

• The convenience of browsing products, viewing photos of memorial stones, customizing engravings, and ordering directly online is highly appreciated. It allows families to make decisions at their own pace and from the comfort of their home.

4. Reviews and Recommendations:

• Online reviews play a significant role in decision-making. Families look for feedback from other clients about funeral service providers, memorial stone manufacturers, and associated services. Positive testimonials and excellent customer service influence their choices.

5. Price Transparency and Payment Options:

• Clear pricing, delivery fees, and financing options are crucial. Families prefer websites that provide detailed cost breakdowns for products, additional services (such as installation or shipping), and easy payment options.

6. Ease of Navigation and Selection:

• A well-organized, easy-to-navigate website with helpful search filters (e.g., by monument type, material, shape, budget) is highly valued. Families also appreciate the ability to view sample configurations of memorials to better visualize the final product.

7. Advance Planning or Pre-Ordering Options:

• Some families choose to pre-order or plan memorials in advance, to ease the burden on loved ones at the time of death. They look for services that allow this, often at discounted rates or with personalized advice.

8. After-Sales Service and Assistance:

• Families often prefer companies that offer after-sales services, such as adjustments to engravings, maintenance of monuments, or the addition of decorative elements like planters or vases.

Overall, families tend to choose online funeral services and products based on personalization, quality, convenience, customer feedback, and clear pricing. They are also looking for options that allow them to plan ahead and access support throughout the process.